Cover Letters

Follow our process

  • Purpose – to draw attention to myself and my resume
  • Audience – HR managers or someone specific. Would have strong knowledge of the industry and their company. Very busy people
  • Brainstorm ideas, organize, prioritize and then write. It helps you overcome writers block.

Cover Letter Tips

  1. Cover letter must be specific to the company you are sending your resume to. Do not send a generic cover letter.
  2. Cover letter should be addressed to someone specific – find out who it should be addressed to (ask the company, or people you know working in the company). That is the person with whom you can check about the status of your application.
  3. No spelling mistakes and check your grammar
  4. Don't talk about salary, leave that for the interview
  5. Not too short or too long. 3 to 5 paragraphs. Enough to read quickly, but not too brief. Should fit one page on an email.
  6. Speak the right language – if the organization is conservative and traditional, be more formal and reserved. If the organization is creative and dynamic, sound more energetic and open.

Title of the Cover Letter

  • Mention the Job Position and Advertisement here. Don't waste your first sentence talking about this
  • Re: Applying for Position of Lead Marketer at Starbucks Korea, as Advertised in Korea Herald on 30th February 2009

 

Cover Letter Content – What do I write about?

1. Emphasize how you can benefit the company. The cover letter is not just a summary of your resume, it highlights specifics portions of the resume and shows how you are relevant to the company.

  • I would like to join the marketing department of Starbucks Korea and bring to your organization my experience of brand building at L'Oreal, my extensive leadership skills and my accomplished creativity.
  • During my three years in purchasing with Tidewater Productions, I’ve been credited with yearly savings in the $50,000 to $75,000 range. This resulted from a combination of skillful negotiation and replacing underperforming vendors. (talk about organization, club, society, part-time job in the same way)
  • My senior year’s academic result: A 3.7 GPA with President’s Honors, despite my student job requiring 30 hours a week, illustrates that I know how to dig in and get the job done.
  • With my technical skills and understanding of your market, I can step into the position and be immediately productive.

2. Show you know something about the company or industry. Don't spend a lot of time praising them, just mention one or two things and connect it to your skills, vision or interests. Don't suck up too much.

  • I love Starbucks coffee. I drink 7 cups of it every day.
  • As a regular Starbucks customer, I appreciate Starbucks leadership role promoting Fair Trade coffee.

3. Mention a specific department, product, service that you think you will do well at

  • My qualifications and skills are especially suited to IBM's Server Marketing Team, especially the Open Source software range, X-Server series and improving regional sales strategies.

4. Build your vision into the company's vision, growth strategies or challenges

  • I believe my experience will help maintain and promote the superior Starbucks brand in the increasing competitive premium coffee market, especially in the canned coffee and suburban retail markets

5. Be brief about your feelings and personality. This part is very subjective and hard to prove. One or two words should be enough.

  • I am a strong, energetic and creative person. I have never lied and always work very hard. Even if it means not sleeping, I will do it to ensure I get my work done.
  • I am a hard worker who prioritizes a commitment to excellence over everything else.

Good Openings
Don't waste attention stating the title of the job or your name in the first line. Put those things at the top of the letter. Open with your greatest strength or benefit to the company. Set the theme for your letter.

  • My computer skills developed from childhood, plus my well-honed interest in technology advances, and my recently completed education in computer science make me a strong candidate for a position as an entry-level software engineer at your highly regarded company.
  • I recently graduated with a 3.75 GPA from the University of California, where I was a research assistant to Dr. Joe Famous, engineering department chair.
  • As a new USC graduate, I’ve been hoping to find the kind of position you’re staffing because I have exactly the background you’re asking for. Specifically, the following columns match item for item: (The company’s requirements are listed in the left column, and in the right, your matching qualifications.)
  • I would like to join Datacom Office Equipment as your new Sales Executive and bring to your organization my 12 years of experience working on international corporate clients for Bestdata.

Good Closings
Close strongly and indicate you want to meet the person. Sound positive, like you are confident you will get the job and are looking forward to working there.

  • I look forward to speaking with you personally to discuss your specific needs and my ability to meet them. I’ll call your administrative assistant next week to see what time would be most convenient for you.
  • A copy of my resume is enclosed for your review and consideration. If you have an interest in my background, I would be pleased to hear from you.
  • I hope to play an active role in the future prosperity of your organization. I’ll contact you next week to talk about this job or other positions where your needs and my talents meet.
  • I’m excited about employment opportunities within your agency and hope to explore contributions I can make. I’ll e-mail you within the week to see when your calendar is open.


Activity : Write and Share in Class

Title : Applying for Position of Marketing Team at Starbucks Korea

Opening Paragraph

  • your greatest strength and why the company can benefit
  • say something specific about the company and about you

How the company benefits from your skills, experience or education.

  • two sentences that talk about your experience and one sentence that connects it to the company

Your ambition and vision

  • a characteristic that can be proven

Closing

 

References and Additional Resources

The Essentials of Cover Letters
Preparing an effective cover letter to accompany your resume is vital if you want to impress a potential employer and land a job interview. You may need some guidance on the essentials of how to write a cover letter that stands out and generates a positive first impression.
http://www.dummies.com/how-to/content/the-essentials-of-cover-letters.html